Bondi Icebergs, Bondi Beach |Thursday 14th September 2017

Tourism Marketing Rockstar Convention 2017 


What is the Tourism Marketing Rockstar Convention?

An annual conference that serves as the catalyst for savvy tourism marketers, businesses, and destinations to build the evidence-based marketing strategies that you need to accelerate business growth and visitation.  

The Tourism Marketing Rockstar Convention will bring innovative tourism professionals , industry thought leaders, and key influencers together on the 14th of September for a journey through optimising your tourism marketing from both a strategic and tactical marketing perspective. The content will be lifted directly from our tourism marketing plan blueprint brought to life by activities to get you moving to the groove.

And, yes, you will be conferencing with this view at the world famous Bondi Icebergs. We promise no soul will be destroyed by a day in this conference venue!


0900 - 0930 Introduction

09.30 - 1030 Traveller Personas.

We update you on the latest opportunities around traveller personas

1030 - 1045 Break, enjoy the view

1100 - 1200 Tourism Branding

We promise you will have fun when Carolyn takes you through some of our tourism branding focus group ‘games’ and activities. Totally hands on.  

1200 - 1300 Rocking Hot Trends Part 1 

Rockin’ Bots. If you are thinking, what the @#$% is a bot anyway, this is for you. Chatbots are revolutionising the travel industry. Why tourism needs bots and how they can make life easier. 

Customer experience. Classic hits and memories. In a hyper-competitive Experience Economy where travellers are digitally empowered, yet feel forever time-starved, there are fundamental choices to make with your Customer Experience strategy.

1300 - 1345 Lunch break

1345 - 3.30 Rocking Hot Trends Part 2

This is the Voice. Voice activated search. How you be should preparing for voice search. Voice will have a similar impact on travel to mobile.

Artificial intelligence. The Ed Sheerin of the Internet. Nerdy, influential, but here to stay even in you don’t want hear about him.

Growth of Accessible. Swingers and Woodstockers of the 60’s (yes, baby boomers) are travelling in droves. While their minds are still at Woodstock, we still need to subtly cater to physical needs

1530- 1545 Break, enjoy the vew

1545 - 1630 Ability for agility 

Future proofing. Considering the iPhone is only 10 years old (and how the world has changed), we look at our ability for agility both in the short and long term and what we are going to do, when our status quo changes in tourism faster and faster. 

1630 - ....... Join us for cocktails and one of the best sunsets in the world

The day will be presented by Carolyn Childs and Bronwyn White, Co-Founders of

Between them, they have more than 60 years experience in travel research providing a depth of knowledge that is hard to beat.

They live and breath travel research trends. 

Frequently Asked Questions 

What do I wear?

Whatever you learn well in. We will be in our best rockstar gear and hope you will join us. It is after all, the ultimate rockstar venue.

Bad rockstar behaviour will be completely tolerated.

Feel free to bring your swimmers!

What kind of results can I expect?

We promise an energetic hands on interractive day where you can go back to the office and apply your learning immediately.

We are so confident you will love the day, we are offering a 100% no questions asked money back guarantee.

So nothing to lose right?


Bondi Icebergs. 1 Notts Avenue, Bondi Beach, Australia.

Distance to the airport is 12km. 

Many of Sydney CBD roads are closed. So if you plan to overnight, stay in Bondi or Bondi Juncion if you can. Traffic is bad at the moment in the CBD.

What is the cost?

AU$497 per person redeemable on any product.

Tourism Marketing Plan Blueprint Owners are free.

Note, spaces are strictly limited. We mean this - it is because of the venue and we like to keep it small and exclusive.


Come along for AU$497

We guarantee you will take practical tips back to the office that you can ACTION.  

If or any reason you don't think this is one of the best learning experiences you have ever had, we will give you your money back no questions asked.